Last updated: 10 March 2026
SecondAct SG (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit secondactsg.com and use our services, in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).
1. Who We Are
SecondAct SG is an independent coaching and content platform based in Singapore, focused on retirement coaching and end-of-life planning. We are operated by Jael Kong.
Contact: secondactsg@outlook.com
2. What Personal Data We Collect
We may collect the following types of personal data:
- Name and email address — when you sign up for our newsletter or download a resource
- Contact details — when you fill in our contact form or book a discovery call
- Coaching session notes — when you engage in 1-on-1 coaching with us (held securely and confidentially)
- Usage data — including pages visited, time spent on site, and device/browser type, collected via website analytics
- Communications — emails or messages you send us
3. How We Use Your Personal Data
We use your personal data to:
- Send you our newsletter and weekly content updates (only if you have opted in)
- Respond to your enquiries and booking requests
- Deliver coaching services you have engaged us for
- Improve our website and content based on usage patterns
- Comply with legal obligations
4. Legal Basis for Processing
Under the PDPA, we collect and use your personal data based on:
- Your consent — for newsletter sign-ups and marketing communications
- Contractual necessity — to deliver coaching services you have requested
- Legitimate interests — to operate, maintain, and improve our website and services
5. Email Marketing and Newsletters
We use Mailchimp to manage our email list. By subscribing, you consent to receive our newsletter. You may unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any email, or by contacting us at secondactsg@outlook.com.
We will never sell or share your email address with third parties for marketing purposes.
6. Cookies and Analytics
Our website uses cookies and similar tracking technologies to analyse traffic and improve your experience. These may include:
- Essential cookies — required for the website to function
- Analytics cookies — to understand how visitors use our site (e.g. WordPress.com analytics or Google Analytics)
You can control cookie settings through your browser. Disabling certain cookies may affect the functionality of our site. Please refer to our Cookie Notice for more details.
7. Third-Party Services
We use trusted third-party services to operate our platform, including:
- WordPress.com — website hosting
- Mailchimp — email marketing
- Calendly — appointment booking
- Zoom and Google Meet — video coaching sessions
These services have their own privacy policies. We encourage you to review them. We only share the minimum personal data necessary for these services to function.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Coaching session records are retained for a minimum of 2 years after the conclusion of our engagement. Newsletter subscriber data is retained until you unsubscribe.
9. Your Rights Under the PDPA
Under the Singapore PDPA, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate personal data
- Withdraw consent for the use of your personal data at any time
- Request deletion of your personal data, subject to legal obligations
To exercise any of these rights, please contact us at secondactsg@outlook.com. We will respond within 30 days.
10. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such information, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact:
Jael Kong
SecondAct SG
Email: secondactsg@outlook.com
Website: secondactsg.com
SecondAct SG 